Job Description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce Fanatics Collectibles and Fanatics Betting & Gaming allowing sports fans to Buy Collect and Bet. Through the Fanatics platform sports fans can buy licensed fan gear jerseys lifestyle and streetwear products headwear and hardgoods; collect physical and digital trading cards sports memorabilia and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties including major national and international professional sports leagues players associations teams colleges college conferences and retail partners 2500 athletes and celebrities and 200 exclusive athletes; and over 2000 retail locations including its Lids retail stores. Our more than 22000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021 Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan New Jersey Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver Leeds and Dublin.

Overview

Are you ready to shape the future of sports fan engagement on a global scale Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey creating a sense of community and shared passion. Were building an integrated personalized and immersive experience across all Fanatics businesses igniting the power of sports to foster connections inspire change and drive community. Were a team that values collaboration creativity and the power of sport to unite people worldwide.

The Fanatics Ecosystem CRM team owns lifecycle and campaign communications across the Fanatics App and Fanatics ONE our loyalty program spanning push in-app messaging inbox and email. Were seeking a CRM Operations Associate to support CRM campaign execution and QA audience segmentation calendar upkeep and recurring reporting and analytical insights. This role will report into CRM leadership.

The ideal candidate has basic email and push marketing knowledge and a strong operational mindset and will build skills in developing data-driven segment-based customer marketing strategies. This role blends hands-on execution with continuous process improvement and reporting rigor.

Responsibilities

Campaign Calendar & Reporting Operations

• Support the creation execution and monitoring of marketing and promotional campaigns across the Fanatics ONE loyalty program and Fanatics App.
• Collaborate with Loyalty Marketing Commercial and Legal to ensure campaigns are operationalized correctly end to end.
• Assist in briefing and QAing creative assets tied to campaigns including dynamic and personalized content.
• Troubleshoot operational issues and support launch adjustments to protect the customer experience.
• Maintain loyalty campaign calendar in partnership with the GTM teams and other CRM channels.
• Build ad hoc reports and data pulls for the CRM team.

Segmentation & Audience Management

• Develop CRM campaign audience criteria including segmentation and dynamic content targeting in collaboration with CRM leadership.
• Build QA and maintain customer segments and audience lists.
• Partner with Data teams to validate segment logic troubleshoot data issues and ensure accuracy of audiences.
• Maintain suppression lists opt-out logic and audience hygiene to protect deliverability and compliance.

Lifecycle & Journey Support

• Support the setup QA and monitoring of always-on lifecycle journeys (e.g. welcome series VIP/loyalty flows).
• Help identify opportunities to introduce or refine triggered and automated communications based on fan behavior.

Process Improvement & Workflows

• Identify opportunities to streamline workflows and improve processes across CRM Fanatics ONE and GTM.
• Ensure accuracy consistency and quality across all CRM communications.
• Act as a reliable execution partner in a fast-paced evolving environment.

Qualifications

• 13 years of experience in CRM marketing operations analytics or a related role.
• Hands-on experience with CRM/ESP platforms strongly preferred.
• Experience building or maintaining audience segments and familiarity with segmentation/targeting logic.
• Strong analytical mindset with experience working in data-driven environments.
• Understanding of lifecycle marketing concepts (onboarding retention win-back VIP) a plus.
• Familiarity with email/push deliverability best practices and compliance requirements (e.g. CAN-SPAM TCPA) a plus.
• Familiarity with the sports calendar and landscape.
• Highly detail-oriented with experience owning workstreams.
• Curious fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative empathetic team player comfortable working cross-functionally.
• Bachelors degree in Business Marketing Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Depending on the role your interview and onboarding experience may include in-person components such as onsite interviews or Launching into Better: LIVEa multi-day cultural immersion in New York City for full-time non-seasonal hires. These sessions are designed to build connection and bring our culture to life though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits please visit will change based on country and state of residence which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is addition to the base and bonus full-time employment and more. For information about our benefits please visit Range

$65000 - $78000 USD

By submitting your application you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Fanatics will never ask candidates for money banking information or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting please do not respond and report it here .

Required Experience:

IC

Job Tags

Similar Jobs