Essential Job Functions:
• Supports management initiatives at both casino properties
• Works on floor promotions and sweepstakes and gift giveaways
• Social Media content creation
• Assist with Gift buying and management program
• Ensure consistency and accuracy in all elements of our advertising and marketing mix
• Assist with bookkeeping and billing system to track all advertising invoices, as well as process and submit invoices
• Assist in the creation and implementation of all plasma messaging in association with the proper productions company.
• Assist in the creative and production processes, while also directing the implementation of radio spots and all PA Announcements.
• Act as Social Media spokesperson
• Assist in the creation of in-house signage working through the agency of record and the proper production company.
• Responsible for the accurate creation and distribution of direct mail and email marketing materials
• Assist with all commercials that run internally on the plasma screens in the building as well as all PA Announcements.
• Assist with delivery of “added value” giveaway material for radio (tickets to the Event Center, VIP tables to the Lighthouse Bar and Gift Cards).
• Provide feedback on advertising campaigns (billboards, TV commercials, radio spots, etc.).
• Building codes in ACSC
• Proofreading: assuring the accuracy of any produced media.
• Assist with all projects to ensure they are in-line with their respective timelines.
• Assist other members of the marketing team as needed.
• Aid the Regional Executive Director of Marketing.
• Develop subordinates (Marketing Specialists)
• Perform other duties as assigned by the Regional Executive Director of Marketing.
Qualifications:
• High School Diploma or above
• 1-2 years of industry related experience
License Requirements:
Rhode Island Department of Regulations Gaming License
Physical/Mental Requirements:
• Working non-traditional hours may be needed.
• Proficiency in Microsoft Office.
• Proficient in all social media platforms
• Knowledge of ACSC
• Knowledge of CRM management
• Knowledge of social content management tools
• Power Point presentation skills
• Public Speaking.
• Enthusiastic Personality.
Working Conditions:
• Frequently sitting at a desk.
• Frequently standing, walking.
• On Camera
Target Hourly Range: $28.60 per hour
Bally's Lincoln Casino Resort: About | LinkedIn
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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